Sunday, August 25, 2019
Gucci Essay Example | Topics and Well Written Essays - 2000 words
Gucci - Essay Example This essay analyzes one of the leading luxury product brands. And the name of it is Gucci. The brand is associated with symbol, name, design etc of a firm that helps a company to distinguish itself from others. The brand name or image is used by the companies for marketing and advertising its products. The positive image of the brand is an important asset of the firm. It helps the company in creating good impression in the mind of targeted customers. A brand is often represented by logo (Batey, 2012). It is protected by secure trademark. A company makes people aware of its products and services by marketing its products through various channels. In the competitive market of fashion industry, Gucci always maintains its strong brand image. This brand is so popular that in spite of its high price, the company has several customers in different parts of the world (Blackburn, 2012). The concerns of the company about its customers and its high quality of products contribute in developing p ositive brand image of Gucci. Gucci is highly conscious about its resonance. The company tries to satisfy its customers and increase their engagement with the brand by providing them complementary gifts with every purchase. The firm provides the facility of same day deliver in New York. The response of the customers to the brand is highlighted in this step. The company got to know the buying behaviour of the customers by understanding their judgement and feelings towards products. Gucci aims to deliver best goods of high quality. The brand position of Gucci is highlighted in this essay.